Obvious Wines was one of the contestants in the popular show called Shark Tank aired on ABC. If you are looking for its net worth, you will have a hard time as there is no information about it. if you are curious about it and do not mind reading about the other things of the company, you can continue to read below.
This company named Obvious Wines founded by a native French living in Los Angeles, California, United States named Brice Baillie. The main goal of the company is to make boutique wine accessible to everybody. It is the reason why it has straightforward labels with clear messaging about the flavor, origin, and eco friendly farming practices. Everyone in the company wants the wine that is easy to find and hard to forget.
Knowing the fact that a lot of people are intimated just by buying the wine, Brice Baillie has started to collected the wines from several places and given them label with some information, including about the taste, the food pairings and ratings, and so on.
Obvious Wines started when Brice Baillie put an eye on the California wines but he did not know where to go and what to do. He had zero experience with wine even though he is a French native. The thing that he made for life before revolved around the finance.
When joining Shark Tank, Obvious Wines got a lot of compliments, especially when the white one was demonstrated. Actually, the appearance of the Obvious Wine team did not go smooth. At first, the thing looked bad for the entrepreneur. Daymond dropped out of the deal really fast and stated that building a brand is not easy. Not only Daymond, Mr. Wonderful also dropped out saying that he already sells $10,000,000 in wines a year and has no interest in competing with himself.
It was such an unfortunate event for the Brice Baillie as he started his pitch with a mime alongside to help. He did not satisfy Mark and Mark even said that he was out because he does not do business with people who hire mimes.
On the brighter news, Lori showed his interest in Obvious Wines as he said buying wine can be more fun, more exploratory, and less intimidating. Instead of accepting the deal of $150,000 for 5% offered by Brice Baillie, she instead gave an offer the money for a 12.5% stock. At the beginning, Brice Baillie was not sure about the offer. It was not because he had no interest in working with Lori but he had already raised outside investment at a higher value. He then decided to counter the offer given by Lori with the same 12.5% stock but for $170,000 instead. In the end, they both agreed on the 12.5% equity for $160,000.
Before joining Shark Tank, Obvious Wines has been on the market just for a total of seven months. At the time, it has successfully sold 9,000 bottles wholesale for $100,000. It is stated that Brice Baillie had a plan to gauge interest and he said that all of the stores re-ordered. If you are curious about the price, the retail cost of a bottle of Obvious Wines is $16 and the wholesale price is $11. Currently, is available to purchase in Southern California. The main reason why he joined Shark Tank was because he wanted to raise money to hire a sales person to go out and contact stores and distributors to get the product carried more widely.
- Description: Producer of wine products intended to simplify the wine selection process and make eco-friendly wine approachable. The company’s products include dark and white wine along with wine tastings and making workshops from small production vineyards all over the world, enabling customers to order estate-grown and bottled wines from their homes.
- Founded: 2017
- Status: Private
- Employees: 7
- Primary Industry: Beverages
- Ownership Status: Privately Held (backing)
- Financing Status: Angel-Backed
- Other Industries: Internet Retail
- Website: www.obviouswines.com
- Primary Office: 212 Marine Street Suite 100 Santa Monica, CA 90405 United States
Obvious Wine does not consist of only Brice Baillie. Aside from him, there are also some other ones who team up with him to grow the company. Here is the list of the whole team of Obvious Wine:
- Brice Baillie (Founder & CEO)
- Russell Stoner (VP of Sales)
- Anne Stark (Sales Manager)
- Alexis Mauney (Sales Associate)
- Jessica Stockwell (Sales Associate)
- Fernanda Vargas (Florida Brand Manager)
There are a few variations of Obvious Wine, including:
- N°01 Dark & Bold
- Cab-merlot blend
- Paso Robles, CA
- 2017
- Fruit Forward, medium bodied
- Solar powered winery, 100% vegan
- Tacos, red meat, spicy food
- $15.99
- N°02 Bright & Crisp
- 100% Sauvignon Blanc
- Loire Valley, France
- Light bodied dry with hints of citrus
- 100% vegan
- Pair with guac, sushi, or creamy cheese
- $15.99
- N°03 Light & Lively
- Blend of Pinot Noir & Tempranillo
- From biodynamic vineyards in Chile
- Bright red fruit, light bodied, earthy flavors
- Pair with pizza, BBQ, charcuterie
- $15.99
- N°04 Rich & Oaky
- 100% Chardonnay from Central Coast, CA
- Tropical fruit flavors, rich oak spice, not to buttery
- Perfect with fish, popcorn, or chicken
- $15.99
- N°05 French & Bubbly
- Cave-aged Champagne Method Cremant (sparkling wine)
- Made from Chardonnay, Chenin Blanc, and Cabernet Franc
- Hints of green apple, pear, and lively bubbles
- Perfect before a meal, with brunch, or cake
- Extra Brut and vegan
- $25
- N° Simply rose
- Organically grown, Grenache Syrah Cinsault from Provence
- Hints of bright red berries, peach and watermelon
- Pair with salads, shellfish and sunshine
- $15.99
Valuation and funding:
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
| 3. Equity Crowdfunding | March 16, 2021 | $70K | Announced | Generating Revenue | ||
| 2. angel (individual) | April 10, 2019 | Completed | Generating Revenue | |||
| 1. Angel (individual) | June 15, 2018 | $300K | $300K | Completed | Startup |
Competitors:
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
| Babe Wine | Formerly VC-backed | Albany, NY | ||||
| Venture Capital-Backed | Los Angeles, CA | |||||
| Venture Capital-Backed | Los Angeles, CA | |||||
| Venture Capital-Backed | Beverly Hills, CA | |||||
| Corporate backed or Acquired | Sebastopol, CA |
